Lovie is a sweet, enthusiastic girl who lives in a magical land called Charmvale. Everyone in Charmvale is shaped to fit their personalities, and changes color depending on how they feel. There's no hiding your happiness when you glow bright yellow, and no one can ignore someone who's turned blue with sadness. These colorful changes make the social/emotional curriculum super clear and easy to understand for preschoolers. Lovie’s goal is to collect these emotions in her Emodex and help her friends (and viewers) learn about what they’re feeling.